THE BRAND
Future is a personal training app redesigned for your life. Your coach builds custom workouts you can complete on your own time, wherever, with whatever equipment you have.
THE PROJECT
Worked alongside the Product team and the Marketing Content Manager to concept and execute educational campaigns to highlight new and seasonally timed product features. This campaign went out via email, social, and in-app.
My main role was to assist in the conception and iteration while also creating all the visual assets needed. I worked with the other Marketing Designer to create an established guide for all future product marketing. Then created campaign logo (you vs. you), social posts, emails, and in-app assets for each campaign. So far, these campaigns performed well while showing some indications of where we could improve.
