THE BRAND
Future is a personal training app redesigned for your life. Your coach builds custom workouts you can complete on your own time, wherever, with whatever equipment you have.
THE PROJECT
Worked alongside the Head of Loyalty to create a new limited edition apparel line each quarter to reward the members referring their friends and family. This past summer/early fall, we launched The Sunset Collection. It was an apparel line inspired by the long summer days. The apparel has sunset-inspired gradients and uses bright oranges & purple statement pieces. We used the huge windows with shadows and warm light to portray the golden hour which is so ironically tied to summer’s long days.
The design team created the theme, meticulously designed each piece, art directed the photo shoot, and designed the launch campaign for the storefront, email, social, and in-app.
